Best Sellers

The classics that earned it and the viral moments you've been seeing everywhere.

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On Korean Shelves

The products topping Korea's beauty charts right now. Consistent favorites for a reason.

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The Must-Have Sunscreen Edit

[Beauty of Joseon] Daily Tinted Fluid Sunscreen SPF50+ PA+++ 50ml

[Beauty of Joseon] Daily Tinted Fluid Sunscreen SPF50+ PA+++ 50ml

[Beauty of Joseon] Daily Tinted Fluid Sunscreen SPF50+ PA+++ 50ml

$21.99 CAD
$21.99 CAD

Sunscreen

Sunscreen

Ingredient Highlights

This month? Matcha. But make it skincare.

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Who We Are

  • We source what's now, and what's next.

    We track Korea's beauty scene in real time, from indie labs to the products in every Korean actor's routine, then bring it to you before it hits your feed.

  • 100% authentic, straight from Seoul.

    All of our products are authentic. We source every product directly from Korea.

  • We know what works.

    Our picks are tested on real skin and real routines, chosen for how they feel, not just how they look.

Worth Knowing About

The products sometimes flying under the radar but doing the work.

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Chosen for a reason.

Texture meets science. Korean skincare formulas are built for balance. Hydrating layers, refined actives, and clean absorption that feels weightless. Toners like these are made to sink in fast, calm the skin barrier, and prep it for everything that follows.

Shop Our Collection

Find the products Seoul's already obsessed with, plus the rising stars we're calling early. Browse by category, or start with what's trending right now.

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